What we build
Four ways to work with us — a website, a custom app, the harder software behind it, or the growth to make it pay — over one engineering spine: senior hands, typed contracts, infrastructure-as-code. Pick the closest fit; your budget sets the scope, never the standard.
Sites that earn their keep
Affordable to start, built to grow, and yours to keep.
- Yours to keep
- Core Web Vitals
- SEO & content architecture
from $100 buildfrom $99/yr to run
Custom applications, built to last
Purpose-built applications that are cheap to run and built to last.
- Yours to keep
- Product & UX
- Data modelling
from $3,000 buildfrom $25/mo to run
Engineer the hard things
Custom software and systems, built on the right architecture for the job — and the right stack, not a house dogma.
- Right architecture for the need
- The right runtime, any stack
- Data modelling first
from $7,500 buildfrom $100/mo to run
Get found, and grow
SEO, ads, analytics, and content that turn a live site into customers.
- SEO & content
- Paid ads
- Analytics & attribution
from $1,500 build
Which one is right for you?
Not sure where you fit? Start from the need — the budget follows the scope, never the other way round.
- 01 · A websitefrom $100
You need a credible presence online.
- Mostly content and pages
- Live fast, and cheap to run
- No logins or custom workflows
- 02 · A custom appfrom $3,000
You need software people log into and use.
- Users, roles, and real data
- Bespoke flows, not a template
- An internal tool or client-facing product
- 03 · Softwarefrom $7,500
You need a system built, scaled, or rescued.
- Multiple components, teams, or integrations
- Throughput or correctness has to hold under load
- The engineering is the hard part
- 04 · Growthfrom $1,500
You have launched and need customers.
- You want more traffic, leads, and sales
- SEO, ads, and content — measured, not guessed
- Pairs with anything above
How we work
Every engagement runs through the same set of disciplines — rigorous enough to be consistent, flexible enough to weight toward what each project actually needs.
Architecture & planning
Data model, system boundaries, and event flow agreed on paper before a line of code is written.
Product & UX
Flows, hierarchy, and interaction patterns designed for the people who will actually use it.
Build
Production-grade implementation — typed end to end, deployed from day one.
SEO
Structure, speed, and copy aligned so search engines understand exactly what you offer.
Performance & optimisation
Load budgets set up front; Core Web Vitals and runtime cost tracked continuously.
Accessibility
Keyboard navigation, screen-reader semantics, and reduced-motion support — baseline, not a checklist.
How an engagement runs
Whichever one you pick, the work moves through the same four stages — so you always know what's happening now and what comes next.
- 01
Map
Discovery and architecture: we read your domain, your data, and your constraints. The week ends with a written model and a plan — scope, data design, and technical decisions — that we both sign off on before any code is opened.
- 02
Shape
Product and UX, information architecture, and SEO structure. We design flows, content hierarchy, and copy strategy so the build has a clear target and search engines understand the result before launch.
- 03
Build
Implementation against a defined performance budget. Each deliverable is deployed to a real environment and measured — Core Web Vitals, load time, cost envelope — so there are no surprises on launch day.
- 04
Hand off
A live, optimised product with documented infrastructure, a content system you can manage, and runbooks that survive the handover. We configure monitoring and alerts, then step back. We leave; the quality stays.
Senior depth for bigger problems
Not every engagement is a new build. For larger companies and teams, we bring principal-level engineering to the work you already have — embedded, advisory, or somewhere in between.
- Embedded engineers
- Principal-level engineers join your team for a stretch — building, mentoring, and lifting the bar from the inside.
- Modernisation & rescue
- A system that has outgrown itself, or a build that stalled — we assess it, stabilise it, and chart the way forward.
- Architecture audits
- A clear-eyed review of an existing system: where it is fragile, what it costs, and what to do about it — in plain terms.
- Fractional CTO & advisory
- Senior technical judgment on tap — roadmap, hiring, the hard trade-offs — without a full-time hire.
Tell us what you’re building
Whichever of the three fits — or if you’re not yet sure — send us the shape of it. We’ll reply within two business days with a frank read on scope, budget, and the right place to start.